Missed calls while you're on site
A call goes to voicemail at 10am while you're under a sink. By lunchtime that customer has called the next tradesperson on Google.
Home Services & Trades
Digital Growth & AI Systems for Home Services & Trades.
You finish a job, check your phone, and three enquiries have already gone to the next business that picked up. We help trades businesses get found locally, answer faster, and run every job without the chaos.
Founded 20217 Service DivisionsServing SA Businesses
The reality
The Reality of Running a Home Services & Trades Business.
Running a trade business means your hands are full on site while the phone keeps ringing. Most enquiries are missed not because the work isn't good, but because nobody is available to answer, quote and follow up fast enough.
Quotes that never get followed up
You send a quote, get busy on the next job, and the lead goes cold. There's no system reminding you who's waiting on an answer.
No way to get found locally
Your Google Business Profile is incomplete or unverified. When someone searches 'plumber near me' you don't show up.
Reviews happen by accident
Happy customers don't think to leave a review unless you ask. Without a system, you stay invisible and harder to trust.
Scheduling chaos
Jobs are booked in your head or on paper. Double-bookings, missed reminders and no-shows eat into a day that was already full.
Repeat business that drifts away
A customer you served six months ago needs you again but can't remember your name. No follow-up means the job goes elsewhere.
These aren't marketing problems — they're systems problems. And systems are exactly what we build.
The MeriLuu approach
What Actually Works in Home Services & Trades.
We don't hand you a generic plan. We apply MeriLuu's Growth-to-Operations Framework to the way a trade business actually runs day to day — on site, between jobs, and after hours.
- 01
Discover
We map where enquiries come from now, how quickly they're answered, and how quotes and bookings move through your day. We look at your Google presence, your phone handling and your repeat-customer flow.
- 02
Strategise
We decide what to build first based on where you're losing the most money — usually missed calls and slow quotes — and design the sequence so each piece makes the next one easier.
- 03
Build
We build the website, landing pages, CRM pipeline and AI receptionist around your real services and service areas — not generic templates. Your quote process becomes a repeatable workflow.
- 04
Connect
We connect your website forms, phone enquiries, WhatsApp messages and CRM so every lead lands in one place and gets an instant acknowledgement, even when you're on a ladder.
- 05
Optimise
We review what's working monthly — which ads bring jobs, which follow-ups close — and adjust. Over time, response times drop, reviews climb, and repeat business becomes automatic.
What we build
What We Build for Home Services & Trades.
Every engagement is shaped to your industry. Here's how the three outcomes map to the systems we'd build for a home services & trades business.
Get More Customers
Get More Customers
Before a customer calls you, they search. We make sure you show up — and stand out — in the searches that bring real jobs.
- Local SEO & Google Business Profile. We optimise your profile, service areas and reviews so you appear when homeowners search for trades nearby.
- Conversion-focused website. A site that shows your work, lists your services and service areas, and makes it effortless to request a quote.
- Paid advertising. Targeted Meta and Google ads for your service area that bring qualified job enquiries, not clicks.
- Lead capture. Every form submission, call and message becomes a tracked lead in your CRM — nothing slips through.
Convert More Customers
Convert More Customers
The job doesn't end when the enquiry arrives. We build the follow-up systems that turn interest into booked, paying work.
- CRM & sales pipeline. Every enquiry becomes a pipeline stage — New, Quoted, Booked, Done — so you always know what needs a reply.
- AI Receptionist after hours. Answers routine enquiries and captures job details when you can't pick up, then hands over to you in the morning with full context.
- Automated quote follow-up. If a quote isn't accepted in a few days, the system sends a polite reminder so the lead doesn't go cold.
- Booking & reminders. Customers book online, get a confirmation, and receive a reminder before the job — fewer no-shows.
Run the Business Better
Run the Business Better
Once the work is flowing, we help you manage it without the mental load of remembering everything.
- Job scheduling workspace. A simple project board for each job — site address, scope, status, next step — visible from your phone.
- Review generation. An automated request for a review after every completed job, building the reputation that wins the next one.
- Reactivation campaigns. Periodic messages to past customers reminding them it's time for maintenance — repeat business on autopilot.
- Reporting. A monthly view of how many enquiries came in, how many closed, and where the best jobs came from.
A day in the life
A Day in the Life — Home Services & Trades.
Picture a one-truck plumbing business in the eastern suburbs. Here's how the same enquiry moves through a connected system instead of a missed call.
- 01
First touch
A homeowner searches 'burst pipe plumber near me' at 7pm. Your optimised Google Business Profile and landing page appear. They fill in a 'request a quote' form.
- 02
Response
The AI Receptionist acknowledges the enquiry instantly, asks a couple of qualifying questions about the location and urgency, and logs the job in the CRM as 'New'.
- 03
Booking
You review the lead over coffee at 6am, accept it, and the system sends an automated booking confirmation with a time slot and a reminder the night before.
- 04
Follow-up
After the job, the CRM moves the lead to 'Done' and triggers a review request. A week later, a reactivation message invites the customer to book annual maintenance.
Illustrative scenario based on typical home services workflows — not a specific client case study.
Outcomes
Outcomes You Should Expect.
Faster response
Enquiries acknowledged in minutes, not hours.
Fewer missed leads
Every call and form lands in one tracked place.
Clearer pipeline
You always know what's quoted, booked and done.
More repeat work
Automatic follow-up brings customers back.
Results depend on market, offer, implementation, team adoption and other operating conditions. We focus on measurable processes, not guarantees.
Recommended packages
Packages That Fit Home Services & Trades.
Most trade businesses start here — getting found and never missing a call — then add CRM and AI as they grow.
Digital Presence Starter
Trades businesses that need to be found and look credible.
R3,500 – R7,500
- Professional one-page or starter website
- Google Business Profile optimization
- Contact forms and enquiry tracking
- Basic on-page SEO
Lead Generation Engine
When you need a steady flow of qualified job enquiries.
R7,500 – R15,000
- Conversion-focused landing pages
- Lead capture forms
- CRM pipeline and lead management
- Automated enquiry acknowledgements
- Appointment booking system
AI Receptionist & AI Employee
When missed calls and after-hours enquiries are costing you jobs.
R10,000 – R25,000
- AI enquiry assistant and FAQ knowledge base
- Lead qualification
- Appointment scheduling workflows
- CRM record updates
- Human handover for complex cases
CRM & Sales Automation
When you're losing leads to slow follow-up and scattered notes.
R8,500 – R20,000
- CRM configuration and pipelines
- Automated lead assignment and follow-ups
- Appointment reminders
- Customer segmentation
- Sales activity dashboards
Software, messaging, ad spend, AI usage and third-party subscriptions are quoted separately. Prices are suggested ranges for the South African market.
Questions
Home Services & Trades FAQ.
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