Long cycles with no visibility
A deal takes three months and five meetings. Nobody can see where it's stuck, what's next, or whether it's still alive.
B2B & Suppliers
Digital Growth & AI Systems for B2B & Suppliers.
Long sales cycles, no pipeline visibility, and proposals that disappear into silence. We help B2B suppliers qualify leads, track every proposal and give leadership a clear view of what's closing.
Founded 20217 Service DivisionsServing SA Businesses
The reality
The Reality of Running a B2B & Suppliers Business.
B2B sales are long, multi-stakeholder and high-value — which means a lost proposal is expensive and a stalled deal is invisible. Without a system, the pipeline lives in someone's head and leadership flies blind.
Proposals that disappear
You send a proposal, hear nothing, and assume it's dead. There's no structured follow-up sequence, so deals go quiet and stay quiet.
No lead qualification
Your sales team spends time on leads that were never going to buy. There's no scoring or framework to prioritise the right opportunities.
No executive view
Leadership can't see the pipeline value, the conversion rate, or where deals stall. Forecasting is guesswork.
Marketing that doesn't drive pipeline
Content and campaigns happen but don't connect to leads and deals. There's no line from 'we published this' to 'we closed this'.
No nurture for 'not now'
A prospect says 'not this quarter' and is forgotten. Six months later they buy from a competitor who stayed in touch.
These aren't sales problems — they're systems problems. And systems are exactly what we build.
The MeriLuu approach
What Actually Works in B2B & Suppliers.
We apply the Growth-to-Operations Framework to the realities of B2B — long cycles, multiple stakeholders, and the need for visibility from first touch to close.
- 01
Discover
We map your sales process, how leads are qualified, how proposals are tracked, and what leadership can (and can't) see today.
- 02
Strategise
We prioritise a multi-stage CRM pipeline, a lead-scoring and nurture framework, and an executive dashboard — each giving clarity where there's currently guesswork.
- 03
Build
We configure the CRM with your real stages and stakeholders, set up qualification and nurture flows, and build the reporting leadership needs.
- 04
Connect
We connect marketing, website enquiries and the CRM so every lead is tracked from source to proposal to close.
- 05
Optimise
Monthly, we review where deals stall, which sources convert best, and refine the scoring and nurture accordingly.
What we build
What We Build for B2B & Suppliers.
Every engagement is shaped to your industry. Here's how the three outcomes map to the systems we'd build for a b2b & suppliers business.
Get More Customers
Get More Customers
B2B buyers research before they ever talk to you. We make sure what they find positions you as the right partner.
- Credibility website & content. A site that reflects your expertise, with content that answers the questions buyers ask before they're ready to talk.
- Lead generation. Targeted campaigns — ads, content, webinars — that bring qualified B2B enquiries, not tire-kickers.
- SEO for B2B terms. Pages optimised for the products and services you supply so you appear when buyers search.
- Lead capture & CRM. Every enquiry becomes a tracked lead with source and context, ready for qualification.
Convert More Customers
Convert More Customers
We build the pipeline and nurture that move a B2B lead from interest to signed contract.
- Multi-stage CRM pipeline. Stages that mirror your real cycle — Lead, Qualified, Proposal, Negotiation, Closed — with every stakeholder visible.
- Lead qualification & scoring. A framework that prioritises the leads most likely to close, so your team spends time where it counts.
- Proposal follow-up. A structured sequence after each proposal so silence never means a dead deal.
- AI sales support. An assistant that drafts follow-ups, summarises threads, and surfaces the next best action — with human oversight.
Run the Business Better
Run the Business Better
We give leadership the visibility to forecast and the systems to nurture 'not now' into 'now'.
- Executive dashboards. Pipeline value, conversion rate, average cycle and source — the numbers that let you forecast with confidence.
- Nurture for 'not now'. Automated sequences keep 'not this quarter' prospects warm until they're ready to buy.
- Reporting. A clear view of where deals stall so you can fix the process, not just chase the deal.
A day in the life
A Day in the Life — B2B & Suppliers.
Picture a wholesale supplier serving retailers and contractors. Here's how a new enquiry moves through a connected system instead of a shared inbox.
- 01
First touch
A procurement manager downloads a guide from your site. Their details land in the CRM, scored and tagged by industry and company size.
- 02
Qualification
An AI assistant asks a couple of qualifying questions and scores the lead. High-value leads get prioritised; 'not now' leads enter a nurture sequence.
- 03
Proposal
You send a proposal. The CRM moves to 'Proposal' and schedules a follow-up sequence. If they go quiet, a structured nudge brings the conversation back.
- 04
Close & forecast
When the deal closes, the dashboard updates pipeline value and source. A 'not now' from the same month enters nurture and resurfaces six months later — ready to buy.
Illustrative scenario based on typical B2B workflows — not a specific client case study.
Outcomes
Outcomes You Should Expect.
Pipeline visibility
Every deal visible by stage and value.
Better prioritisation
Scoring focuses effort on likely closes.
No silent deals
Follow-ups keep every proposal alive.
Confident forecasting
Dashboards replace guesswork.
Results depend on market, sales cycle, implementation, team adoption and other operating conditions. We focus on measurable processes, not guarantees.
Recommended packages
Packages That Fit B2B & Suppliers.
B2B suppliers typically start with a CRM pipeline and lead nurture, then add dashboards and AI sales support.
CRM & Sales Automation
For a multi-stage pipeline and proposal tracking.
R8,500 – R20,000
- CRM configuration and pipelines
- Automated lead assignment and follow-ups
- Appointment reminders
- Customer segmentation
- Sales activity dashboards
Lead Generation Engine
For qualified B2B lead generation.
R7,500 – R15,000
- Conversion-focused landing pages
- Lead capture forms
- CRM pipeline and lead management
- Automated enquiry acknowledgements
- Appointment booking system
Complete Business Growth System
For a full lead-to-proposal-to-forecast system.
R25,000 – R60,000+
- Website and lead-generation infrastructure
- CRM and sales pipeline
- AI receptionist or specialist assistant
- Project management workspace
- Cross-system integrations and reporting
Software, messaging, AI usage and third-party subscriptions are quoted separately. Prices are suggested ranges for the South African market.
Questions
B2B & Suppliers FAQ.
Related industries
You Might Also Work In…
Keep exploring